Photo Usage Rights: Here's How to License Images Correctly
Some customers, such as celebrities, may demand a higher license, so keep that in mind when setting up your business. Alternatively, you can use one of the free wedding photography contract templates we have here. With your photography licensing in place, make sure to watermark any images you show on your website so that no one can take them without permission. There you have it, everything you need to know about how to set up photography licensing.
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Suppose that now everyone in the traditional marketing sector complains that company A is ruining the industry by changing the expectations of the market. Surely this would strike most as more of a tantrum than an actual argument. Nor would the objection have more force if one insists that, in changing their business strategy, company A is actually selling itself short. Surely that is up to company A to decide. What if one objects to company A's move by complaining that this 'devalues' the industry as a whole?
This doesn't seem to have much force either, since it seems to assume that company A has the same expenses and resources as everyone else in the marketing sector. Surely company A's ability to conduct itself as a business, and to set up its own pricing structure, is contingent upon both its resources and its resourcefulness?
Maybe we do, but only in a loose sense. I find this a super intereting article - the only thing I find surprising is that you gave the rights to the glass firm instead of selling them a seperate unconditional liscence.
Thanks David. I guess this was unnecessarily generous of me. It was a strategic give away, similar to offering a strategic free shoot to certain clients. It was a marketing exercise which ended up paying off in this instance. I will also point out that it doesn't always pay off. Here is my observation. I'm just a simple guy, but it seems to me. If I was to make k in 10 shoots, then I would have time to do 30 more shoots of some other kind and make k more. Again, I don't know me much of that thar math, but what little math I do know says if I add it all up, I would do 40 shoots like you wanted and make k to boot.
In the example, I showed how I turned 1 shoot into 15 additional shoots by using the RF approach. In my experience, the simplicity of the model, the upfront honesty of the total cost and the marketing reach using the RF approach leads to many additional shoots. As you point out, if you're in the position of being able to pull off 40 RM shoots, it makes sense to do so. I didn't even mention RM shoots. I have an engineering background and own a pretty successful computer company. Mostly servers, workstations and networking for local businesses.
But if I had the option to make k doing 10 jobs or 40 jobs, I just can see a scenario where it would be good business decision to pick the If it was something that I loved as you say then I still have time to do an additional 30 jobs photography related not necessarily same type work and producing even more to my bottom line. You're missing a crucial point - in the article, I stated that the Royalty Free approach leads to more work more shoots than the RM approach.
The point is, an RM approach will net more income per shoot, but less shoots over time. There is a further wrinkle as an architectural photographer. In my case, this would be architecture, but architectural shoots are difficult pull off unless they're commissioned. It isn't like a landscape shoot where you can just arrive and start shooting. You need to be invited to photograph most properties. You can't change what you said. That is not fair nor truthful. Look it does not matter to me if you prefer to shoot 10 or I was just saying from a business perspective it might not be best practice.
What you said was, if there were 10 jobs paying k or 40 jobs paying k, I would pick the 40 jobs, because I like photography. You went too great effort to explain both as being equal and you would only pick the 40 so you could shoot more. That is fine, I applaud you. But if you say it, own it. Let's say 2 people have a cleaning service. Both companies completed the same number of jobs with same amount of time. Going RF means he gets a lot more work coming his way and also doesn't have to spend nearly as much time communicating with clients about royalty and rights.
So it's not necessarily an option to do 40 jobs per year if you're using RM. You're assuming that the work is unlimited and client management time is negligible, neither of which seem to be true in this case. No what I am saying, If 2 companies both make k per year. Company A does 10 jobs. Company B does 40 jobs. Now with the extra work time, if company A does 10 more jobs any type work and make another k and if they do 30 jobs that would be k.
Company A has annual income of k and Company B has annual income of k. Both companies do the same number of jobs and same amount of work. Company A is just worth 4 times as much.
In your example, do all jobs take the same amount of time? Is Company A spending 4 times on each job as Company B? Are there unlimited numbers of both types of jobs out in the world? Or are there only 10 10k jobs in the area while there are a lot more 2. Home Business.
What is Photography Licensing?
Rights Managed RM The first model, the model that most professional organizations recommend, is the rights managed model. Posted In:.
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January 13, A Week as a Professional Photographer. August 3, July 7, Log in or register to post comments. Mihir Shah - February 10, I don't know where to start, but let me say this, people like you dilute the value of the industry and commoditise it further. But then you made this statement further down in the comments: "Mmm, your comment has just made me realize that I've left out a crucial bit of information. Also, from another comment below: "Secondly, is your opinion based on working in the architectural sector?
I think these details really give context to your article. Personally, I use both models in my business. RF makes me more money.